Precision Marketing for Higher Education 

Precision Marketing for Higher Education is a practical, strategy-driven course designed to help enrollment, marketing, and academic leaders move beyond generic outreach and toward personalized, data-informed engagement.

Through actionable frameworks, persona development, and real-world application, you'll learn how to craft campaigns that resonate with today’s diverse learners—while aligning teams around a shared vision of student-centered communication.
Format

Online
Course

Starting date

May 15

Learners

95+

Level

Beginner

Duration

2 Hours

Price

Free for UCQOL Members

Why should I take this course?

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Strategy

Collaboration

Impact

Gain the tools to shift from generic messaging to precise, student-centered marketing. This course enhances your ability to design and lead campaigns that are insight-driven, outcome-focused, and tailored to today’s enrollment challenges.
Learn how to activate student personas across teams and departments. Whether you work in marketing, admissions, or program leadership, this course will help you unify messaging and build coordinated, cross-functional outreach strategies.
Move beyond traditional tactics by understanding the real needs, motivations, and decision-making patterns of your prospective students. This course empowers you to design campaigns that not only reach—but resonate.

Meet the instructor

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Vanessa Roman Hotlosz

Senior Director of Brand Strategy | Centreity 
Vanessa Hotlosz has spent over 14 years in the edtech industry, leading initiatives across course design, content production, admissions pipeline strategy, and programmatic marketing. She is passionate about helping institutions create more intentional, student-centered experiences. Vanessa brings a deep understanding of both operational systems and learner engagement, and looks forward to empowering participants with practical tools to transform how they market higher education programs.